Baby Essentials Bundle

The Healthy Skin System

Three simple steps for healthy baby skin.

Healthy skin starts with a consistent, simple routine. A baby's skin is different from an adult's. It's thinner, more delicate, and still developing its natural protective barrier, making gentle, thoughtful care especially important.

That's why we created the Healthy Skin System: three physician-formulated baby care essentials designed to cleanse, nourish, and protect delicate skin from day one.

No complicated routines. Just effective, thoughtfully formulated essentials for your baby's everyday skin care.

Step 01: Cleanse

Olive Oil Soap

A gentle cleanse without stripping the skin.

Bath time should be simple. Made with just five thoughtfully selected ingredients, our Olive Oil Soap gently cleanses your baby's delicate skin without unnecessary additives or harsh detergents.

Designed for everyday care, it helps wash away dirt and impurities while respecting the skin's natural moisture barrier.

Step 02: Nourish

Baby Balm

Moisture that goes beyond the surface.

After bath time, gently massage Baby Balm onto your baby's skin to help seal in moisture and support the skin's natural protective barrier.

Formulated with nourishing olive oil, beeswax, calendula, and chamomile, this rich, gentle balm helps soften and protect delicate skin, keeping it feeling comfortable and moisturized.

Step 03: Protect

Diaper Ointment

A little extra protection where it's needed most.

The diaper area faces constant exposure to moisture and friction, making protective care especially important.

Our physician-formulated Diaper Ointment uses non-nano zinc oxide to create a protective barrier against wetness and help prevent and treat diaper rash.

Apply a generous layer to clean, dry skin, especially before bedtime or longer stretches between diaper changes. It can also be used as targeted care for areas affected by diaper rash.

Everday, healthy baby skincare routine

• Diaper Rash
• Cleansing
• Moisturizing
• Dry Skin
• Bathing
• Eczema

Frequently Asked Questions

When should I start bathing my newborn, and how often?

Newborns don't need a full bath immediately after birth. In fact, it's generally recommended to wait at least 24 hours before the first bath. During the first few weeks, gentle sponge baths are usually all that's needed, especially while the umbilical cord stump is still attached.

Once the umbilical cord stump has fallen off and the area has healed, typically within 1–2 weeks, you can begin regular baths. Babies generally only need bathing 2–3 times per week, as long as the diaper area and skin folds are kept clean between baths. Frequent bathing can dry out delicate skin, so keep baths short and use a gentle cleanser when needed.

What is the best skin care routine for a newborn?

A newborn's skin care routine should be simple and gentle. Focus on cleansing when needed, moisturizing to help support the skin barrier, and protecting the diaper area from moisture and irritation. Dr. Max’s Healthy Skin System brings these three essentials together in one easy routine.

Should I moisturize my baby after every bath?

Applying a gentle moisturizer after bathing can help replenish moisture and support your baby's developing skin barrier. For best results, apply Baby Balm to slightly damp skin after gently patting your baby dry.

How often should I bathe my newborn?

Newborns generally only need bathing two to three times per week, provided the diaper area is cleaned regularly. Frequent bathing or harsh cleansers can contribute to dryness, so choose gentle products and keep baths brief.

When should I use diaper ointment?

Diaper ointment can be used during diaper changes to help protect skin from moisture and irritation. Applying a generous layer before bedtime can be especially helpful when your baby may go longer between changes.